WISPAMERICA 2020 is coming, full-speed ahead, to Dallas, Texas! Beginning on March 16th, Internet service providers, industry experts, consultants, and vendors will have the opportunity to immerse themselves in all-things fixed wireless at the Sheraton Dallas Hotel. In addition, the Preseem team will once again be in attendance, showcasing our quality of experience monitoring and optimization platform at booth 524!

Over 60 sessions are set to occur over the course of four days, with topics ranging from the ways in which WISPs can expand into fiber networking, to the importance of maintaining a consumer-centric approach to business. Without a doubt, throughout WISPAMERICA 2020, attendees will have ample opportunity to engage with fellow WISPs and learn about new ways in which they can improve their businesses. Nevertheless, with so much happening in such a short amount of time, prioritization is essential! Such is why we have compiled a list of five must-attend sessions, which we believe will help guide you along as you plan your visit to WISPAMERICA.

Please be aware that this list is by no means comprehensive. As such, you will still have more than enough time to sit in on many other sessions throughout the course of WISPAMERICA. To see the full line-up of events taking place, check out the WISPAMERICA 2020 schedule here.


WISPAMERICA 2020 — 5 Must-Attend Sessions


1. Pros & Cons of Building and Owning Your Fiber Network

When: Tuesday, March 17, 2:15-3:15 PM
Why You Should Attend: Different access technologies are being utilized to meet changes in consumer demands, such as seen with the rise of hybrid Internet service providers. Fiber is an attractive alternative source of revenue for WISPs due to the potential to deliver lightning-fast speeds, offer greater speed packages, and attract more business customers. However, fiber also comes with a heavy price tag in terms of infrastructure costs. If you’re considering expanding your WISP business into other fixed wireless technologies, this is the session for you! Learn all about the benefits and drawbacks of building your own fiber network so that you can make an educated decision.

2. Financing for WISPs – Should You Finance, and If So, What Are Your Options

When: Tuesday, March 17, 3:45-4:45 PM
Why You Should Attend: Starting and scaling up a WISP network, like any other business, requires a sufficient flow of capital. If you’re a WISP owner, you have likely used your own funds to finance your WISP business. But what happens when those funds start to get stretched too thin? Should you look to family, friends, financial institutions, or other investors in order to upgrade and grow your WISP business? Join this session to learn all about both traditional and non-traditional sources of financing within the WISP industry, and understand the pros and cons of each.

3. Developing Customer Centric Services

When: Wednesday, March 18, 8:00-9:15 AM
Why You Should Attend: Subscribers are the core of the fixed wireless industry, so it’s no wonder that offering services that best suit their needs is a fast-track to improving your average revenue per user. Whether it be by understanding how to transform your existing services to better meet the needs of customers, or by engaging in new modes of contact, this session will show you how to give your customers what they really want.

4. Sales & Marketing KPIs

When: Thursday, March 19, 9:45-10:45 AM
Why You Should Attend: Sales and marketing key performance indicators (KPIs) allow you to measure and analyze the performance of certain activities and initiatives that you engage in as a WISP. KPIs help businesses evaluate their success in reaching certain targets, and allow them to make meaningful adjustments to improve processes and achieve business objectives. Half the battle is identifying which KPIs you should track, while the other half is properly tracking them and making changes accordingly. Attend this session to learn which KPIs are best suited for your business, and how you can use this information to take action.

5. Network Monitoring: Beyond Up/Down

When: Thursday, March 19, 9:45-10:45 AM
Why You Should Attend: You can’t fix a problem if you aren’t measuring it properly. Network monitoring is not black and white, but rather greyscale. As a result, network monitoring goes beyond observing simple up and down status information. In order to deliver an optimal experience to subscribers, network managers must go beyond polling network elements. This session explains network telemetry and explores new networking innovations that enable operators to extract an accurate picture of their network’s true performance.

Bonus: General Tips for WISPAMERICA 2020


  • Dress appropriately! You’ll be doing a lot of sitting over the course of all the sessions, and a lot of walking throughout the exhibit hall. Make sure you pack comfortable shoes and versatile clothing in which you can remove layers should you get too warm.
  • Plan ahead. You’ve already taken the first step by reading this blog! With over 60 sessions occurring throughout WISPAMERICA, and numerous opportunities to network in-between, you’ll want to have an idea of what you’ll be doing each day. To help you out, we’ve put together an event page that includes the WISPAMERICA daily agenda, among other information. Check it out here!
  • Engage in informal sessions outside of event hours. There are many opportunities at WISPAMERICA to take advantage of in order to make the most of your time. After-hour networking sessions and private events are abound, you just need to seek them out! For instance, Preseem is offering private demos throughout the event and hosting a pre-WISPAMERICA 2020 event for it’s customers, friends, and other WISP operators on Monday, March 16th, from 4:00-7:00 PM at The Parlor bar in the Sheraton Dallas Hotel. You can read more about it and register here.
  • Make sure to have fun! WISPAMERICA, above all else, is an opportunity to learn more about the industry, gather insights on how to improve your business, and connect with fellow WISPs. Don’t stretch yourself too thin by trying to attend each and every session! Find out what works best for you and enjoy your time at WISPAMERICA 2020.



Preseem is a one-of-a-kind Quality of Experience (QoE) monitoring and optimization platform, designed specifically for fixed wireless networks. Learn more or sign up for a free 30-day trial by visiting Preseem.com.



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